Timeshare Resale -- Lower Cost, Lower Security?

Resorts and timeshare companies are increasingly finding that they have to compete with timeshare owners to make sales. Yet few resort companies seem to recognize the threat that online timeshare resale outlets pose.

Steve Luba, communications director for BuyATimeshare.com, a timeshare resale website that allows owners to advertise and sell their packages, said the percentage of new timeshare owners who bought their packages on the resale market rather than direct from the resorts climbed from 17% in 2010 to 32% in 2012. He pulled those figures from reports published by the American Resort Developers Association.

The leader

Marriott (NASDAQ: MAR  ) , however, is evolving into the e-commerce age ahead of its peers.

In an effort to capture some of the revenue that would otherwise go to third-party sites like Redweek.com, Marriott is eliminating marketing overhead in offering vacation ownership online through its MarriottVacationClub.com domain and providing a platform for existing owners looking to offload their product.

Marriott can capture some revenue from resale activity on its site while providing added value and a greater sense of security to buyers and marketability to sellers.

The company also has a chance to help owners maintain the value of their timeshare products by selling new and the equivalent of certified pre-owned packages itself – limiting the resale of its timeshare product on deeply discounted third-party sites. Buyers will most likely find better buys elsewhere. But they won’t get the Marriott seal of approval or sense of security that comes with buying a timeshare resale through the resort company.

Why pay full price?

Other timeshare and vacation ownership companies should follow Marriott’s lead. If they’re going to survive, resorts will need to rethink how they market and sell vacation ownership.

“They release their quarterly reports and they all say that their marketing costs were 50% to 55%,” Luba said.

That means the real value of the vacation ownership is much lower – no more than half the original purchase price.

Consumers treat big box stores like showrooms and buy their flat screen TVs online after they check them out in person. And there’s no reason for resort companies to expect anything different from their customers.

“We have anecdotal stories of people being on their timeshare tours and looking up resale offers,” Luba said. “They show it to the rep and say, ‘If you’re going to charge us $20,000, why am I seeing it here for $5,000?’”

Most timeshare owners who sell their packages through resale sites are willing to take a loss, either because they’ve already extracted the value from it or because they’re not using their packages and don’t want to keep paying the annual maintenance fees. That’s one reason savvy buyers can find deep discounts online.

Timeshare industry’s self-esteem issue

Another reason is the old-fashioned model timeshare companies use to market their product – giving away free stays and major enticements and then paying hefty commissions to the sales staff.

“The majority of the industry has always focused on timeshares as a sold product, not a sought product,” Luba said.

Timeshare companies need to quit thinking no one wants their product without a serious sales pitch.

Websites like BuyATimeshare.com, Redweek.com, TimeshareResaleUSA.com and others are multiplying. And they’re proving that consumers are actively seeking vacation ownership products.

“If you don’t believe it, just Google ‘buy a timeshare,’” Luba said.

It’s something more and more people are doing these days. Luba researches buyer intent online and has seen a dramatic increase since 2010 in the number of people searching for a timeshare resale.

“No one is going to look for something like ‘timeshares for sale’ unless they’re interested,” he said.

Article source: http://rss.feedsportal.com/c/34518/f/631681/s/38a6240e/sc/36/l/0L0Sfool0N0Cinvesting0Cgeneral0C20A140C0A30C260Ctimeshare0Eresale0Elower0Ecost0Elower0Esecurity0Baspx0Dsource0Fehesitrf0A0A0A0A0A0A1/story01.htm

Timeshare Resale -- Lower Cost, Lower Security?

Resorts and timeshare companies are increasingly finding that they have to compete with timeshare owners to make sales. Yet few resort companies seem to recognize the threat that online timeshare resale outlets pose.

Steve Luba, communications director for BuyATimeshare.com, a timeshare resale website that allows owners to advertise and sell their packages, said the percentage of new timeshare owners who bought their packages on the resale market rather than direct from the resorts climbed from 17% in 2010 to 32% in 2012. He pulled those figures from reports published by the American Resort Developers Association.

The leader

Marriott (NASDAQ: MAR  ) , however, is evolving into the e-commerce age ahead of its peers.

In an effort to capture some of the revenue that would otherwise go to third-party sites like Redweek.com, Marriott is eliminating marketing overhead in offering vacation ownership online through its MarriottVacationClub.com domain and providing a platform for existing owners looking to offload their product.

Marriott can capture some revenue from resale activity on its site while providing added value and a greater sense of security to buyers and marketability to sellers.

The company also has a chance to help owners maintain the value of their timeshare products by selling new and the equivalent of certified pre-owned packages itself – limiting the resale of its timeshare product on deeply discounted third-party sites. Buyers will most likely find better buys elsewhere. But they won’t get the Marriott seal of approval or sense of security that comes with buying a timeshare resale through the resort company.

Why pay full price?

Other timeshare and vacation ownership companies should follow Marriott’s lead. If they’re going to survive, resorts will need to rethink how they market and sell vacation ownership.

“They release their quarterly reports and they all say that their marketing costs were 50% to 55%,” Luba said.

That means the real value of the vacation ownership is much lower – no more than half the original purchase price.

Consumers treat big box stores like showrooms and buy their flat screen TVs online after they check them out in person. And there’s no reason for resort companies to expect anything different from their customers.

“We have anecdotal stories of people being on their timeshare tours and looking up resale offers,” Luba said. “They show it to the rep and say, ‘If you’re going to charge us $20,000, why am I seeing it here for $5,000?’”

Most timeshare owners who sell their packages through resale sites are willing to take a loss, either because they’ve already extracted the value from it or because they’re not using their packages and don’t want to keep paying the annual maintenance fees. That’s one reason savvy buyers can find deep discounts online.

Timeshare industry’s self-esteem issue

Another reason is the old-fashioned model timeshare companies use to market their product – giving away free stays and major enticements and then paying hefty commissions to the sales staff.

“The majority of the industry has always focused on timeshares as a sold product, not a sought product,” Luba said.

Timeshare companies need to quit thinking no one wants their product without a serious sales pitch.

Websites like BuyATimeshare.com, Redweek.com, TimeshareResaleUSA.com and others are multiplying. And they’re proving that consumers are actively seeking vacation ownership products.

“If you don’t believe it, just Google ‘buy a timeshare,’” Luba said.

It’s something more and more people are doing these days. Luba researches buyer intent online and has seen a dramatic increase since 2010 in the number of people searching for a timeshare resale.

“No one is going to look for something like ‘timeshares for sale’ unless they’re interested,” he said.

Article source: http://rss.feedsportal.com/c/34518/f/631681/s/38a6240e/sc/36/l/0L0Sfool0N0Cinvesting0Cgeneral0C20A140C0A30C260Ctimeshare0Eresale0Elower0Ecost0Elower0Esecurity0Baspx0Dsource0Fehesitrf0A0A0A0A0A0A1/story01.htm

Timeshare Resale -- Lower Cost, Lower Security?

Resorts and timeshare companies are increasingly finding that they have to compete with timeshare owners to make sales. Yet few resort companies seem to recognize the threat that online timeshare resale outlets pose.

Steve Luba, communications director for BuyATimeshare.com, a timeshare resale website that allows owners to advertise and sell their packages, said the percentage of new timeshare owners who bought their packages on the resale market rather than direct from the resorts climbed from 17% in 2010 to 32% in 2012. He pulled those figures from reports published by the American Resort Developers Association.

The leader

Marriott (NASDAQ: MAR  ) , however, is evolving into the e-commerce age ahead of its peers.

In an effort to capture some of the revenue that would otherwise go to third-party sites like Redweek.com, Marriott is eliminating marketing overhead in offering vacation ownership online through its MarriottVacationClub.com domain and providing a platform for existing owners looking to offload their product.

Marriott can capture some revenue from resale activity on its site while providing added value and a greater sense of security to buyers and marketability to sellers.

The company also has a chance to help owners maintain the value of their timeshare products by selling new and the equivalent of certified pre-owned packages itself – limiting the resale of its timeshare product on deeply discounted third-party sites. Buyers will most likely find better buys elsewhere. But they won’t get the Marriott seal of approval or sense of security that comes with buying a timeshare resale through the resort company.

Why pay full price?

Other timeshare and vacation ownership companies should follow Marriott’s lead. If they’re going to survive, resorts will need to rethink how they market and sell vacation ownership.

“They release their quarterly reports and they all say that their marketing costs were 50% to 55%,” Luba said.

That means the real value of the vacation ownership is much lower – no more than half the original purchase price.

Consumers treat big box stores like showrooms and buy their flat screen TVs online after they check them out in person. And there’s no reason for resort companies to expect anything different from their customers.

“We have anecdotal stories of people being on their timeshare tours and looking up resale offers,” Luba said. “They show it to the rep and say, ‘If you’re going to charge us $20,000, why am I seeing it here for $5,000?’”

Most timeshare owners who sell their packages through resale sites are willing to take a loss, either because they’ve already extracted the value from it or because they’re not using their packages and don’t want to keep paying the annual maintenance fees. That’s one reason savvy buyers can find deep discounts online.

Timeshare industry’s self-esteem issue

Another reason is the old-fashioned model timeshare companies use to market their product – giving away free stays and major enticements and then paying hefty commissions to the sales staff.

“The majority of the industry has always focused on timeshares as a sold product, not a sought product,” Luba said.

Timeshare companies need to quit thinking no one wants their product without a serious sales pitch.

Websites like BuyATimeshare.com, Redweek.com, TimeshareResaleUSA.com and others are multiplying. And they’re proving that consumers are actively seeking vacation ownership products.

“If you don’t believe it, just Google ‘buy a timeshare,’” Luba said.

It’s something more and more people are doing these days. Luba researches buyer intent online and has seen a dramatic increase since 2010 in the number of people searching for a timeshare resale.

“No one is going to look for something like ‘timeshares for sale’ unless they’re interested,” he said.

Article source: http://rss.feedsportal.com/c/34518/f/631681/s/38a6240e/sc/36/l/0L0Sfool0N0Cinvesting0Cgeneral0C20A140C0A30C260Ctimeshare0Eresale0Elower0Ecost0Elower0Esecurity0Baspx0Dsource0Fehesitrf0A0A0A0A0A0A1/story01.htm

Timeshare Resale -- Lower Cost, Lower Security?

Resorts and timeshare companies are increasingly finding that they have to compete with timeshare owners to make sales. Yet few resort companies seem to recognize the threat that online timeshare resale outlets pose.

Steve Luba, communications director for BuyATimeshare.com, a timeshare resale website that allows owners to advertise and sell their packages, said the percentage of new timeshare owners who bought their packages on the resale market rather than direct from the resorts climbed from 17% in 2010 to 32% in 2012. He pulled those figures from reports published by the American Resort Developers Association.

The leader

Marriott (NASDAQ: MAR  ) , however, is evolving into the e-commerce age ahead of its peers.

In an effort to capture some of the revenue that would otherwise go to third-party sites like Redweek.com, Marriott is eliminating marketing overhead in offering vacation ownership online through its MarriottVacationClub.com domain and providing a platform for existing owners looking to offload their product.

Marriott can capture some revenue from resale activity on its site while providing added value and a greater sense of security to buyers and marketability to sellers.

The company also has a chance to help owners maintain the value of their timeshare products by selling new and the equivalent of certified pre-owned packages itself – limiting the resale of its timeshare product on deeply discounted third-party sites. Buyers will most likely find better buys elsewhere. But they won’t get the Marriott seal of approval or sense of security that comes with buying a timeshare resale through the resort company.

Why pay full price?

Other timeshare and vacation ownership companies should follow Marriott’s lead. If they’re going to survive, resorts will need to rethink how they market and sell vacation ownership.

“They release their quarterly reports and they all say that their marketing costs were 50% to 55%,” Luba said.

That means the real value of the vacation ownership is much lower – no more than half the original purchase price.

Consumers treat big box stores like showrooms and buy their flat screen TVs online after they check them out in person. And there’s no reason for resort companies to expect anything different from their customers.

“We have anecdotal stories of people being on their timeshare tours and looking up resale offers,” Luba said. “They show it to the rep and say, ‘If you’re going to charge us $20,000, why am I seeing it here for $5,000?’”

Most timeshare owners who sell their packages through resale sites are willing to take a loss, either because they’ve already extracted the value from it or because they’re not using their packages and don’t want to keep paying the annual maintenance fees. That’s one reason savvy buyers can find deep discounts online.

Timeshare industry’s self-esteem issue

Another reason is the old-fashioned model timeshare companies use to market their product – giving away free stays and major enticements and then paying hefty commissions to the sales staff.

“The majority of the industry has always focused on timeshares as a sold product, not a sought product,” Luba said.

Timeshare companies need to quit thinking no one wants their product without a serious sales pitch.

Websites like BuyATimeshare.com, Redweek.com, TimeshareResaleUSA.com and others are multiplying. And they’re proving that consumers are actively seeking vacation ownership products.

“If you don’t believe it, just Google ‘buy a timeshare,’” Luba said.

It’s something more and more people are doing these days. Luba researches buyer intent online and has seen a dramatic increase since 2010 in the number of people searching for a timeshare resale.

“No one is going to look for something like ‘timeshares for sale’ unless they’re interested,” he said.

Article source: http://rss.feedsportal.com/c/34518/f/631681/s/38a6240e/sc/36/l/0L0Sfool0N0Cinvesting0Cgeneral0C20A140C0A30C260Ctimeshare0Eresale0Elower0Ecost0Elower0Esecurity0Baspx0Dsource0Fehesitrf0A0A0A0A0A0A1/story01.htm

Timeshare Resale -- Lower Cost, Lower Security?

Resorts and timeshare companies are increasingly finding that they have to compete with timeshare owners to make sales. Yet few resort companies seem to recognize the threat that online timeshare resale outlets pose.

Steve Luba, communications director for BuyATimeshare.com, a timeshare resale website that allows owners to advertise and sell their packages, said the percentage of new timeshare owners who bought their packages on the resale market rather than direct from the resorts climbed from 17% in 2010 to 32% in 2012. He pulled those figures from reports published by the American Resort Developers Association.

The leader

Marriott (NASDAQ: MAR  ) , however, is evolving into the e-commerce age ahead of its peers.

In an effort to capture some of the revenue that would otherwise go to third-party sites like Redweek.com, Marriott is eliminating marketing overhead in offering vacation ownership online through its MarriottVacationClub.com domain and providing a platform for existing owners looking to offload their product.

Marriott can capture some revenue from resale activity on its site while providing added value and a greater sense of security to buyers and marketability to sellers.

The company also has a chance to help owners maintain the value of their timeshare products by selling new and the equivalent of certified pre-owned packages itself – limiting the resale of its timeshare product on deeply discounted third-party sites. Buyers will most likely find better buys elsewhere. But they won’t get the Marriott seal of approval or sense of security that comes with buying a timeshare resale through the resort company.

Why pay full price?

Other timeshare and vacation ownership companies should follow Marriott’s lead. If they’re going to survive, resorts will need to rethink how they market and sell vacation ownership.

“They release their quarterly reports and they all say that their marketing costs were 50% to 55%,” Luba said.

That means the real value of the vacation ownership is much lower – no more than half the original purchase price.

Consumers treat big box stores like showrooms and buy their flat screen TVs online after they check them out in person. And there’s no reason for resort companies to expect anything different from their customers.

“We have anecdotal stories of people being on their timeshare tours and looking up resale offers,” Luba said. “They show it to the rep and say, ‘If you’re going to charge us $20,000, why am I seeing it here for $5,000?’”

Most timeshare owners who sell their packages through resale sites are willing to take a loss, either because they’ve already extracted the value from it or because they’re not using their packages and don’t want to keep paying the annual maintenance fees. That’s one reason savvy buyers can find deep discounts online.

Timeshare industry’s self-esteem issue

Another reason is the old-fashioned model timeshare companies use to market their product – giving away free stays and major enticements and then paying hefty commissions to the sales staff.

“The majority of the industry has always focused on timeshares as a sold product, not a sought product,” Luba said.

Timeshare companies need to quit thinking no one wants their product without a serious sales pitch.

Websites like BuyATimeshare.com, Redweek.com, TimeshareResaleUSA.com and others are multiplying. And they’re proving that consumers are actively seeking vacation ownership products.

“If you don’t believe it, just Google ‘buy a timeshare,’” Luba said.

It’s something more and more people are doing these days. Luba researches buyer intent online and has seen a dramatic increase since 2010 in the number of people searching for a timeshare resale.

“No one is going to look for something like ‘timeshares for sale’ unless they’re interested,” he said.

Article source: http://rss.feedsportal.com/c/34518/f/631681/s/38a6240e/sc/36/l/0L0Sfool0N0Cinvesting0Cgeneral0C20A140C0A30C260Ctimeshare0Eresale0Elower0Ecost0Elower0Esecurity0Baspx0Dsource0Fehesitrf0A0A0A0A0A0A1/story01.htm

Timeshare Resale -- Lower Cost, Lower Security?

Resorts and timeshare companies are increasingly finding that they have to compete with timeshare owners to make sales. Yet few resort companies seem to recognize the threat that online timeshare resale outlets pose.

Steve Luba, communications director for BuyATimeshare.com, a timeshare resale website that allows owners to advertise and sell their packages, said the percentage of new timeshare owners who bought their packages on the resale market rather than direct from the resorts climbed from 17% in 2010 to 32% in 2012. He pulled those figures from reports published by the American Resort Developers Association.

The leader

Marriott (NASDAQ: MAR  ) , however, is evolving into the e-commerce age ahead of its peers.

In an effort to capture some of the revenue that would otherwise go to third-party sites like Redweek.com, Marriott is eliminating marketing overhead in offering vacation ownership online through its MarriottVacationClub.com domain and providing a platform for existing owners looking to offload their product.

Marriott can capture some revenue from resale activity on its site while providing added value and a greater sense of security to buyers and marketability to sellers.

The company also has a chance to help owners maintain the value of their timeshare products by selling new and the equivalent of certified pre-owned packages itself – limiting the resale of its timeshare product on deeply discounted third-party sites. Buyers will most likely find better buys elsewhere. But they won’t get the Marriott seal of approval or sense of security that comes with buying a timeshare resale through the resort company.

Why pay full price?

Other timeshare and vacation ownership companies should follow Marriott’s lead. If they’re going to survive, resorts will need to rethink how they market and sell vacation ownership.

“They release their quarterly reports and they all say that their marketing costs were 50% to 55%,” Luba said.

That means the real value of the vacation ownership is much lower – no more than half the original purchase price.

Consumers treat big box stores like showrooms and buy their flat screen TVs online after they check them out in person. And there’s no reason for resort companies to expect anything different from their customers.

“We have anecdotal stories of people being on their timeshare tours and looking up resale offers,” Luba said. “They show it to the rep and say, ‘If you’re going to charge us $20,000, why am I seeing it here for $5,000?’”

Most timeshare owners who sell their packages through resale sites are willing to take a loss, either because they’ve already extracted the value from it or because they’re not using their packages and don’t want to keep paying the annual maintenance fees. That’s one reason savvy buyers can find deep discounts online.

Timeshare industry’s self-esteem issue

Another reason is the old-fashioned model timeshare companies use to market their product – giving away free stays and major enticements and then paying hefty commissions to the sales staff.

“The majority of the industry has always focused on timeshares as a sold product, not a sought product,” Luba said.

Timeshare companies need to quit thinking no one wants their product without a serious sales pitch.

Websites like BuyATimeshare.com, Redweek.com, TimeshareResaleUSA.com and others are multiplying. And they’re proving that consumers are actively seeking vacation ownership products.

“If you don’t believe it, just Google ‘buy a timeshare,’” Luba said.

It’s something more and more people are doing these days. Luba researches buyer intent online and has seen a dramatic increase since 2010 in the number of people searching for a timeshare resale.

“No one is going to look for something like ‘timeshares for sale’ unless they’re interested,” he said.

Article source: http://rss.feedsportal.com/c/34518/f/631681/s/38a6240e/sc/36/l/0L0Sfool0N0Cinvesting0Cgeneral0C20A140C0A30C260Ctimeshare0Eresale0Elower0Ecost0Elower0Esecurity0Baspx0Dsource0Fehesitrf0A0A0A0A0A0A1/story01.htm

Timeshare Resale -- Lower Cost, Lower Security?

Resorts and timeshare companies are increasingly finding that they have to compete with timeshare owners to make sales. Yet few resort companies seem to recognize the threat that online timeshare resale outlets pose.

Steve Luba, communications director for BuyATimeshare.com, a timeshare resale website that allows owners to advertise and sell their packages, said the percentage of new timeshare owners who bought their packages on the resale market rather than direct from the resorts climbed from 17% in 2010 to 32% in 2012. He pulled those figures from reports published by the American Resort Developers Association.

The leader

Marriott (NASDAQ: MAR  ) , however, is evolving into the e-commerce age ahead of its peers.

In an effort to capture some of the revenue that would otherwise go to third-party sites like Redweek.com, Marriott is eliminating marketing overhead in offering vacation ownership online through its MarriottVacationClub.com domain and providing a platform for existing owners looking to offload their product.

Marriott can capture some revenue from resale activity on its site while providing added value and a greater sense of security to buyers and marketability to sellers.

The company also has a chance to help owners maintain the value of their timeshare products by selling new and the equivalent of certified pre-owned packages itself – limiting the resale of its timeshare product on deeply discounted third-party sites. Buyers will most likely find better buys elsewhere. But they won’t get the Marriott seal of approval or sense of security that comes with buying a timeshare resale through the resort company.

Why pay full price?

Other timeshare and vacation ownership companies should follow Marriott’s lead. If they’re going to survive, resorts will need to rethink how they market and sell vacation ownership.

“They release their quarterly reports and they all say that their marketing costs were 50% to 55%,” Luba said.

That means the real value of the vacation ownership is much lower – no more than half the original purchase price.

Consumers treat big box stores like showrooms and buy their flat screen TVs online after they check them out in person. And there’s no reason for resort companies to expect anything different from their customers.

“We have anecdotal stories of people being on their timeshare tours and looking up resale offers,” Luba said. “They show it to the rep and say, ‘If you’re going to charge us $20,000, why am I seeing it here for $5,000?’”

Most timeshare owners who sell their packages through resale sites are willing to take a loss, either because they’ve already extracted the value from it or because they’re not using their packages and don’t want to keep paying the annual maintenance fees. That’s one reason savvy buyers can find deep discounts online.

Timeshare industry’s self-esteem issue

Another reason is the old-fashioned model timeshare companies use to market their product – giving away free stays and major enticements and then paying hefty commissions to the sales staff.

“The majority of the industry has always focused on timeshares as a sold product, not a sought product,” Luba said.

Timeshare companies need to quit thinking no one wants their product without a serious sales pitch.

Websites like BuyATimeshare.com, Redweek.com, TimeshareResaleUSA.com and others are multiplying. And they’re proving that consumers are actively seeking vacation ownership products.

“If you don’t believe it, just Google ‘buy a timeshare,’” Luba said.

It’s something more and more people are doing these days. Luba researches buyer intent online and has seen a dramatic increase since 2010 in the number of people searching for a timeshare resale.

“No one is going to look for something like ‘timeshares for sale’ unless they’re interested,” he said.

Article source: http://rss.feedsportal.com/c/34518/f/631681/s/38a6240e/sc/36/l/0L0Sfool0N0Cinvesting0Cgeneral0C20A140C0A30C260Ctimeshare0Eresale0Elower0Ecost0Elower0Esecurity0Baspx0Dsource0Fehesitrf0A0A0A0A0A0A1/story01.htm

Timeshare Resale -- Lower Cost, Lower Security?

Resorts and timeshare companies are increasingly finding that they have to compete with timeshare owners to make sales. Yet few resort companies seem to recognize the threat that online timeshare resale outlets pose.

Steve Luba, communications director for BuyATimeshare.com, a timeshare resale website that allows owners to advertise and sell their packages, said the percentage of new timeshare owners who bought their packages on the resale market rather than direct from the resorts climbed from 17% in 2010 to 32% in 2012. He pulled those figures from reports published by the American Resort Developers Association.

The leader

Marriott (NASDAQ: MAR  ) , however, is evolving into the e-commerce age ahead of its peers.

In an effort to capture some of the revenue that would otherwise go to third-party sites like Redweek.com, Marriott is eliminating marketing overhead in offering vacation ownership online through its MarriottVacationClub.com domain and providing a platform for existing owners looking to offload their product.

Marriott can capture some revenue from resale activity on its site while providing added value and a greater sense of security to buyers and marketability to sellers.

The company also has a chance to help owners maintain the value of their timeshare products by selling new and the equivalent of certified pre-owned packages itself – limiting the resale of its timeshare product on deeply discounted third-party sites. Buyers will most likely find better buys elsewhere. But they won’t get the Marriott seal of approval or sense of security that comes with buying a timeshare resale through the resort company.

Why pay full price?

Other timeshare and vacation ownership companies should follow Marriott’s lead. If they’re going to survive, resorts will need to rethink how they market and sell vacation ownership.

“They release their quarterly reports and they all say that their marketing costs were 50% to 55%,” Luba said.

That means the real value of the vacation ownership is much lower – no more than half the original purchase price.

Consumers treat big box stores like showrooms and buy their flat screen TVs online after they check them out in person. And there’s no reason for resort companies to expect anything different from their customers.

“We have anecdotal stories of people being on their timeshare tours and looking up resale offers,” Luba said. “They show it to the rep and say, ‘If you’re going to charge us $20,000, why am I seeing it here for $5,000?’”

Most timeshare owners who sell their packages through resale sites are willing to take a loss, either because they’ve already extracted the value from it or because they’re not using their packages and don’t want to keep paying the annual maintenance fees. That’s one reason savvy buyers can find deep discounts online.

Timeshare industry’s self-esteem issue

Another reason is the old-fashioned model timeshare companies use to market their product – giving away free stays and major enticements and then paying hefty commissions to the sales staff.

“The majority of the industry has always focused on timeshares as a sold product, not a sought product,” Luba said.

Timeshare companies need to quit thinking no one wants their product without a serious sales pitch.

Websites like BuyATimeshare.com, Redweek.com, TimeshareResaleUSA.com and others are multiplying. And they’re proving that consumers are actively seeking vacation ownership products.

“If you don’t believe it, just Google ‘buy a timeshare,’” Luba said.

It’s something more and more people are doing these days. Luba researches buyer intent online and has seen a dramatic increase since 2010 in the number of people searching for a timeshare resale.

“No one is going to look for something like ‘timeshares for sale’ unless they’re interested,” he said.

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GW Timeshare Services Announces Help for Timeshare Owners to End Monthly and Annual Payment Obligations

HERMITAGE, Pa., April 17, 2014 /PRNewswire-iReach/ — Groupwise Timeshare Services, also known as GW Timeshare Services, has announced that they are offering assistance to the owners of timeshares who are looking to end their monthly and annual payment obligations. According to the company, there are a rising number of timeshare owners in the United States who are paying exorbitant amounts for their timeshares simply because of annual maintenance fees and special assessments. The company is now providing a means for these timeshare owners to eliminate these rapidly rising costs.

The company, with nearly two decades worth of experience in the industry, is providing a valuable service through this offer. While many timeshare owners may have conducted thorough and thoughtful research regarding the investment in a timeshare, circumstances often change. Many of these owners are looking for a way out of their financial obligations, and GW Timeshare Services is often able to provide an avenue through which these obligations can be alleviated.

“Ultimately, our goal is to provide honest and effective solutions to the many issues that timeshare owners often face,” said a representative with GW Timeshare Services. “We are truly dedicated to arriving at a solution that is mutually beneficial for all of the parties involved, regardless of the current state of the real estate market.”

With over 4 million households nationwide owning at least one timeshare, the company has been very busy assisting clients who wish to end the financial obligations related to their timeshare. The company has stated that it is committed to arriving at solutions for their clients that make sound financial sense.

“We have been in this industry for quite some time,” said the representative. “Through our many years, we have gained valuable experience and insight in terms of how to provide the best possible solution for our clients. Over the past 20 years, it has always been our goal to ensure that our clients are satisfied with the services we are able to provide.”

While many timeshare owners see an exciting and financially sound opportunity when they make their initial investment, many eventually find that they are unable to use the property often enough to warrant the high cost of maintenance. In these and other instances, many timeshare owners turn to GW Timeshare Services for their expert assistance.

Media Contact: Brandon Hopkins, AfterHim Media LLC, 559-871-1613, brandonchopkins@gmail.com

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

Article source: http://ca.finance.yahoo.com/news/gw-timeshare-services-announces-help-140000835.html

GW Timeshare Services Announces Help for Timeshare Owners to End Monthly and Annual Payment Obligations

HERMITAGE, Pa., April 17, 2014 /PRNewswire-iReach/ — Groupwise Timeshare Services, also known as GW Timeshare Services, has announced that they are offering assistance to the owners of timeshares who are looking to end their monthly and annual payment obligations. According to the company, there are a rising number of timeshare owners in the United States who are paying exorbitant amounts for their timeshares simply because of annual maintenance fees and special assessments. The company is now providing a means for these timeshare owners to eliminate these rapidly rising costs.

The company, with nearly two decades worth of experience in the industry, is providing a valuable service through this offer. While many timeshare owners may have conducted thorough and thoughtful research regarding the investment in a timeshare, circumstances often change. Many of these owners are looking for a way out of their financial obligations, and GW Timeshare Services is often able to provide an avenue through which these obligations can be alleviated.

“Ultimately, our goal is to provide honest and effective solutions to the many issues that timeshare owners often face,” said a representative with GW Timeshare Services. “We are truly dedicated to arriving at a solution that is mutually beneficial for all of the parties involved, regardless of the current state of the real estate market.”

With over 4 million households nationwide owning at least one timeshare, the company has been very busy assisting clients who wish to end the financial obligations related to their timeshare. The company has stated that it is committed to arriving at solutions for their clients that make sound financial sense.

“We have been in this industry for quite some time,” said the representative. “Through our many years, we have gained valuable experience and insight in terms of how to provide the best possible solution for our clients. Over the past 20 years, it has always been our goal to ensure that our clients are satisfied with the services we are able to provide.”

While many timeshare owners see an exciting and financially sound opportunity when they make their initial investment, many eventually find that they are unable to use the property often enough to warrant the high cost of maintenance. In these and other instances, many timeshare owners turn to GW Timeshare Services for their expert assistance.

Media Contact: Brandon Hopkins, AfterHim Media LLC, 559-871-1613, brandonchopkins@gmail.com

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

Article source: http://ca.finance.yahoo.com/news/gw-timeshare-services-announces-help-140000835.html

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